Event Information
March 17th, 2010
Maplewood Greens in Renton - Easy I-5 and I-405 Access!
$50-Includes Lunch (Clock hours are available!)
Space is Limited - RSVP
NOW! - View
Workshop Schedule
Sponsored by Roof Tight Inc. and ServPro of
Central Seattle, Northeast Seattle and Federal Way
Click here to
view our Exhibitor List
About our Keynote Speakers
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Michael Parks
Maples.com
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Workshop Topic "Regional Economic Trends as They Pertain to the
Rental Housing Industry of the Puget Sound Region"
8:30-9:20 am
Michael J. Parks, editor emeritus of Marple's Letter, speaks on the
outlook for the Pacific Northwest economy for a wide variety of
business, professional and service groups, as well as in the classroom.
His views on the Pacific Northwest economy have been quoted in The New
York Times and the newsweekly, The Economist, among many others. He is
heard occasionally on KUOW public radio in Seattle. Parks is a graduate
(BA Journalism) of Seattle University and an alumnus of the Graduate
School of Communications at the University of Washington.
Parks joined The Seattle Times in 1967. He became the newspaper's
financial editor in the early 1970s. He moved to the Marple's Letter in
1977. He was editor and publisher of Marple's Letter until its sale to
an Oregon publisher in September 2009.
Parks is an amateur economist, self-taught. Avocations include
power-walking, world travel and attending opera.
Visit www.marples.com for more
information on Michael.
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Heather Blume
Behind the Leasing Desk
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Workshop Topic "Leasing Includes YOU!"
1:30-2:10 pm
Heather Blume grew up in Kansas and attended Kansas State
University. She has worked both on the on-site side of property
management as well as a supplier. Over the years, she has educated
hundreds of multifamily professionals and mentored several others. Her
blog, Behind the Leasing Desk, boasts over 8,000 hits a month. Heather
is also a featured writer in Multifamily Insiders where she also sits on
the advisory board, the Property Manager E-zine by Appfolio, and UNITS
Magazine, as well as several other apartment association magazines
nationally.
Her special area of focus in the multifamily world is on the people side
of the job. From working with residents to engaging employees,
Heather feels that working with people is the most important aspect of
what we do. Marketing, Conflict Resolution, Traffic Generation, Social
Media Engagement, and both Employee and Resident Retention all boils
down to communication and knowing how to work with people.
She’s spoken at several conferences and trade shows, including
Multifamily Pro's National Brainstorming Conference in 2009, where she
also served as a facilitator, TRENDS Northwest 2009, and the 2009 WMFHA
Education Conference.
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Workshop Schedule: See
below for more information on each session!
Click
here for information about our
speakers!
8-8:30 Check-in
8:30-9:20 - (Main Hall)Keynote 1 - Michael Parks
9:30-12:30 (Breakout Session) Leases and Forms -
CLOCK HOURS!
9:30-10:50 (Main Hall) Real Estate Investment Panel
11:20-12:30 (Main Hall) 30 Common Questions
Answered
12:30-1:30 LUNCH
1:30-2:10 - (Main Hall) Keynote 2 - Heather Blume
2:30-3:20 - (Main Hall) Achieving 0% Vacancy at Market
Rates
2:30-3:20 - (Breakout Session) Creating Criteria
for a Changing Economy
3:30-4:20 - (Main Hall) Your Property: Your
Business
3:30-4:20 - (Breakout Session) Managing Your Maintenance
Costs
Leases and Forms - Clock
Hours! (Space is Limited for this session)
By Chris Benis, RHA Legal Counsel
This is a hands-on course. We walk through RHA's catalog of legal
forms, paragraph by paragraph, so that participants can select the
correct leasing documents with confidence and determine when revisions
are appropriate. We pay special attention to RHA's library of addendums
which are required for compliance with federal, state and local
laws.
Real Estate Investment
Panel
By: Mike Sanderson, SandCo Properties; Michelle Broderson, Wilson
Realty; Lee Ann Anderson, Banner Bank
This 3 person panel includes an investor, realtor and lender. They will
be discussing what to look for when purchasing investment property, what
questions to ask, how to diversify your portfolio, market information,
up-and-coming neighborhoods vs. safe-bet neighborhoods, short
sales/foreclosures, interest rates and financing availability,
underwriting and escrow and much, much more! Don't miss this expert
panel!
30 Common Questions
Answered
By: Verna Cameron, L/T Services
Has your tenant not paid their rent this month and you aren't sure what
to do? What can you charge for a late fee? What can you
charge for an application screening fee? You want to check the
condition of your rental unit, how much notice do you need to
give? These are just a few of the common questions concerning
landlord tenant relationships. Verna has answers.
Achieving
0% Vacancy at Market Rates
By: John Barr
John Barr, marketing expert, former RHA board member and apartment
owner, is achieving a 0% to 1-1/2% vacancy rate in 2008 and 2009.
Attend this session and discover how John applies Fortune 500
advertising, marketing and sales methods to his rental
business. He will provide step-by-step methods on how to
improve your marketing, advertising and sales techniques to keep
existing tenants and attract new ones.
Creating Screening Criteria
for a Changing Economy
By: Julie Johnson, RHA President
As we all know, the rental market has drastically changed in the past
year. You and your criteria may need to change with
it. Something that may have been a "deal breaker" in the past, you might
need to consider now. Learn how to evaluate your tenancy criteria and
differentiate between what can fluctuate and what cannot. Learn how to
set criteria based on your property type while still complying with Fair
Housing Laws.
Your Property: Your Business
By: Tamara Simon, Koss Property Management
Owning rental property is a business, whether or not you think of it
that way. Learn how to get back to the basics of operating your rental.
Tamara will walk you through the proper use of forms, importance of
regular maintenance, bookkeeping and accounting, regular property
inspection and on.
Managing Your Maintenance Costs
By: Dean Hanks and Sherry Zane, Phillips Real Estate
Do you know when to just do-it-yourself or when you should hire a
professional? Do you know the difference between normal wear and tear
and tenant damages? Come to this session and learn how to budget for
maintenance, the importance of documentation and inspection checklists,
cheap fix-its and improvements. Dean is a maintenance supervisor and
Sherry has years of experience as a property manager. Get both
perspectives to help you manage your maintenance costs in the
future!
Our 2010 Exhibitors
| Roof Tight Inc. |
ServPro |
| Perfect Surface of WA |
Banner Bank |
| L/T Services |
Shirey Handyman Services |
| WA Federal Savings |
American Drapery, Blind and Carpet |
| Radiant Plus |
Blackledger Washington |
| Investor's Real Estate Capital |
Service Master of Greater Tacoma |
| Carports of Washington |
Pipeline Plumbing |
| American Meter & Appliance |
Puget Sound Energy |
| Bath Fitter |
American Bath & Kitchen Refinishers |
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